By Ken Reed
After the Super Bowl, I wrote a short blog entry about the NFL’s “Forever Football” PR campaign. I opined that the Forever Football spots that ran during the Super Bowl game between the San Francisco 49’ers and Baltimore Ravens were nothing more than “a carefully crafted public relations campaign designed to provide a buffer against the onslaught of lawsuits and negative publicity that’s increasingly coming the NFL’s way due to a growing mound of research that connects repetitive blows to the head with short and long-term brain damage.”
Recently, Patrick Hruby, a sports and culture writer based in Washington D.C., looked at the NFL’s “Forever Football” campaign and came away with a similar perspective in a SportsonEarth.com column. According to Hruby, the NFL’s approach to brain trauma is “dishonest. Conflicted. At odds with reality. More concerned with the health and well-being of the sport than the health and well-being of the people who play it. An exercise in damage control, liability reduction and manipulating public perception, rife with revisionist history and intelligence-insulting spin.”
Right on, Mr. Hruby.
As strong as Hruby’s analytical piece for SportsonEarth was, he followed it up a few days later with a more impactful and emotional feature article on ESPN.com. Hruby’s ESPN piece looked at the life of former NFL player George Visger. It detailed Visger’s trials and tribulations the last few decades in dealing with football-induced brain injuries.
Visger won a Super Bowl ring with the San Francisco 49’ers in the early 1980’s. He was a mountain of a man at 6’5″ and 275 pounds and on top of the world. However, his reality is much different today after nine brain surgeries.
“Visger lives in Sacramento, in a trailer behind his brother’s house,” writes Hruby. “He says he’s struggling financially. He has trouble remembering things, such as what he was talking about five minutes ago. Reading a newspaper can take him all day. Reading the comics can be a chore. In a comprehensive neuropsychological evaluation, he scored above average on tests of verbal reasoning and the ability to recall information learned in school, but far below average on tests involving short-term memory, information processing speed and abstract thinking; a doctor described his overall intellectual functioning as “difficult to summarize by a single score.” Visger has been diagnosed with chronic traumatic brain injury, frontal and temporal lobe disorders, generalized seizure disorder and cognitive impairment. He believes he also suffers from chronic traumatic encephalopathy (CTE), a progressive neurodegenerative disease similar to Alzheimer’s that has been linked to absorbing repeated blows to the head. Visger has a bum knee, too, and a right arm he can barely lift over his head. His kidney stones burn like hot coals. He sometimes goes four days without sleeping.”
Scary, powerful stuff.
If I was Roger Goodell, I wouldn’t want Patrick Hruby working on the “football and the brain” beat.
— Ken Reed, Sports Policy Director, League of FansPrint
Special FeaturesFrom League of Fans
League of Fans is a sports reform project founded by Ralph Nader to encourage social & civic responsibility in sports industry & culture. See League of Fans Core Principles
Petition from Baseball Fans Everywhere To Mariano Rivera
April 6, 2013League of Fans Calls for More Humanistic Coaching Programs. Click here to see the release.
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December 20, 2011 Click here to read the news release and report on Ralph Nader's Call for Budding Sports Reformers
December 7, 2011 Click here to read the news release and report on Ralph Nader's Claim that Sports Media Are Dropping the Ball on Social, Cultural, and Economic Issues in Sports
November 22, 2011 Click here to read the news release and report on the campaign to Make the NCAA Live Up to Its Stated Purpose
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August 25, 2011
Read the news release and report on Mandatory Implementation of King-Devick Concussion Test in High School and Youth Sports
August 11, 2011
Click here to read the report and news release and about the campaign to promote sports and physical education for all students
Read the news release and report on Campaign to Promote Humanistic Coaching Education Programs
July 13, 2011
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June 24, 2011
Read the news release and report and Sports Manifesto on Re-Launch of League of Fans
March 24, 2011
NCAA's Reaction to League of Fans' Proposal
March 29, 2011
League of Fans' Response to NCAA
March 25, 2011
League of Fans Proposes Eliminating Athletic Scholarships to Help Restore Integrity on College Campuses
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