By Ken Reed

According to a new Reason-Rupe poll, when Americans learn that the NCAA makes over $700 million a year from television rights to the NCAA basketball tournament  50% believe college basketball players should receive a share of the television revenue.  In addition, 64% of Americans say college athletes should receive some of the revenue when their jerseys are sold or likenesses are used in video games or other merchandise.

This continues the growing trend of more and more fans believing that big-time college athletes fairly deserve more than a scholarship as compensation for their services to State U.  The Ed O’Bannon case and Northwestern football players’ union situation have served to make Americans more aware of the actual situation in college athletics at the highest level.

Ken Reed, Sports Policy Director, League of Fans

 

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