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About Us

League of Fans is a sports reform project founded by Ralph Nader to encourage social & civic responsibility in sports industry & culture.

Contact Us at:
League of Fans
P.O. Box 19367
Washington, DC 20036

Dr. Ken Reed is Sports Policy Director for the League of Fans. He is a long-time sports industry consultant, sports studies instructor, sports issues analyst, columnist and author.

Reed has long been a strong advocate for quality physical education and sports programs for all students, not just elite athletes. He created the Center for the Advancement of Physical Education (CAPE) for PE4life, a non-profit organization dedicated to making quality daily physical education available to all students, K-12. As director and senior policy analyst for CAPE, he developed numerous position papers, white papers, issue backgrounders, and op-ed columns. He is the author of PE4life’s “Blueprint for Change,” an overview of the benefits of physical education as well as an action plan for getting our children moving in order to improve wellness, learning and behavior.

A long-time sports marketing consultant, Reed has switched career directions and now utilizes his marketing and communications skills in a social marketing role for a variety of sports, fitness and education causes he believes strongly in. In addition, he delivers professional development seminars to educators on how physical education, sports, and other forms of physical activity can improve academic performance, decrease behavioral problems and enhance student wellness.

As a distance faculty member for the United States Sports Academy, Reed taught a variety of sports studies courses, including Contemporary Sports Issues, History of Sports, Sports Marketing, and Sports Sociology.

Reed also has served as an executive board member and faculty fellow for the National Institute for Sports Reform, as well as on the board of directors for Positive Coaching, a non-profit whose mission is to promote positive attitudes and behaviors in youth sports. In addition, Reed has served as an advisory board member for Metropolitan State University of Denver’s Sports Industry Operations program.

He has published a sports novel targeting girls, 10-14, called Sara’s Big Challenge. The book’s overarching theme is the importance of being true to yourself. He also has published a book on Phil Lawler, the “father of the new physical education,” entitled Game Changer: Phil Lawler’s Wellness-Based Physical Education. In addition, he has been a regular sports issues columnist for several sports magazines.

Reed holds a bachelor’s degree from the University of Denver, a master’s degree from Colorado State University (concentration in athletic administration), and a doctorate in sport administration (emphasis sport policy) from the University of Northern Colorado. His doctoral dissertation was a sports policy case study and dealt with the unsavory aspects of the Major League Baseball expansion process. Reed lettered in baseball and basketball at the University of Denver and has worn many hats in the world of sports, including coach, sports official, scout, manager, and sports talk show host.

Denver Post feature on League of Fans’ Sports Policy Director Ken Reed: “Coloradan wants to be voice for fans to reform sports,” Sep. 11, 2011.

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