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Selling Out the Fans and Taxpayers: NBA
Summary of Current National Basketball Association Arena Naming Rights Deals
Updated September 12, 2003
http://www.leagueoffans.org
League of Fans
Ralph Nader, Founder
P.O. Box 19367
Washington, DC 20036
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Estimated combined total of all current major professional (MLB, NBA, NFL, NHL) stadium and arena naming rights deals:
$3.551 billion
Average of all current major professional (MLB, NBA, NFL, NHL) stadium and arena naming rights deals:
$54.6 million over 19 years. $2.9 million avg. per year.
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(listed alphabetically by franchise)
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Atlanta Hawks
Arena Name:
Phillips Arena (1999), shared with the Atlanta Thrashers (NHL)
Deal:
$180 million over 20 years. $9.3 million avg. per year, expires in 2019. [1,2,3]
Sponsor:
Royal Phillips Electronics
Profile:
Phillips is the world's third-largest consumer electronics maker (behind Matsushita and Sony). The Dutch company makes TVs, VCRs, CD and DVD players, phones, pagers, and other electronic gadgets. [4]
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Boston Celtics
Arena Name:
FleetCenter (1995), shared with the Boston Bruins (NHL)
Deal:
$30 million over 15 years. $2 million avg. per year, expires in 2010. [1,2,5,6,7]
Sponsor:
Fleet National Bank
Profile:
Fleet National Bank is a primary subsidiary of FleetBoston Financial Corporation, one of the 10 largest banks in the US. The company operates retail and business banking services, asset management, insurance, mortgage banking, checking and savings accounts, and credit cards. [4]
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Chicago Bulls
Arena Name:
United Center (1994), shared with the Chicago Blackhawks (NHL)
Deal:
$36 million over 20 years. $1.8 million avg. per year, expires in 2014. [1,2,7]
Sponsor:
United Airlines
Profile:
A subsidiary of UAL Corporation, United Airlines is the world's #1 air carrier based on revenue passenger miles. United tried to acquire US Airways, but the companies called off the deal after antitrust regulators at the US Department of Justice moved to block it. United has recently taken steps to avoid bankruptcy. [4]
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Cleveland Cavaliers
Arena Name:
Gund Arena (1994)
Deal:
$14 million over 20 years. $700,000 avg. per year, expires in 2014. [1,2,7]
Sponsor:
Gordon Gund
Profile:
Gordon Gund is the owner and chairman of the Cavs/Gund Arena Company which is made up of the Cleveland Cavaliers, Cleveland Rockers (WNBA), and Gund Arena. [4]
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Dallas Mavericks
Arena Name:
American Airlines Center (2001), shared with the Dallas Stars (NHL)
Deal:
$195 million over 30 years. $6.5 million avg. per year, expires in 2031. [2,5,6,7]
Sponsor:
American Airlines
Profile:
A subsidiary of AMR Corporation, American Airlines is the world's #2 air carrier based on revenue passenger miles (behind UAL's United Airlines). Due to the airline industry slowdown, American Airlines is working to reduce its capacity, its fleet, and its workforce. [4]
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Denver Nuggets
Arena Name:
Pepsi Center (1999), shared with the Colorado Avalanche (NHL)
Deal:
$68 million over 20 years. $3.4 million avg. per year, expires in 2019. [1,2,5,6,7]
Sponsor:
PepsiCo, Inc.
Profile:
PepsiCo is the world's #2 producer of soft drinks (behind The Coca-Cola Company) which makes up about 25% of its sales. More than 50% of its sales come from Frito-Lay, the world's #1 maker of snacks. [4]
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Detroit Pistons
Arena Name:
The Palace of Auburn Hills (1988)
No naming rights deal
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Golden State Warriors
Arena Name:
The Arena in Oakland (1966)
No naming rights deal
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Houston Rockets
Arena Name:
Compaq Center (1975)
Deal:
$5.4 million over 6 years. $900,000 avg. per year, expires in 2003. [5,6,7]
Sponsor:
Hewlett-Packard Company
Profile:
Hewlett-Packard (HP), since acquiring Compaq Computer in the largest tech sector deal in history, now rivals industry leader IBM in size. The company provides computers, imaging and printing peripherals, software, and computer-related services. [4]
Arena Name:
Toyota Center (2003)
Deal:
N/A
Sponsor:
Toyota Motor Corporation
Profile:
Toyota is Japan's largest and the world's #4 carmaker by sales behind General Motors, Ford, and DaimlerChrysler. [4]
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Indiana Pacers
Arena Name:
Conseco Fieldhouse (1999)
Deal:
$40 million over 20 years. $2 million per year, expires in 2019. [2,5,6,7]
Sponsor:
Conseco, Inc.
Profile:
Conseco owns more than 30 insurance-related subsidiaries which target working-class customers with life insurance, supplemental health insurance, and annuities. Conseco also owns Conseco Finance, the #1 mobile home lender. Due to financial troubles, the NYSE suspended trading in Conseco in August 2002. [4]
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Los Angeles Clippers
Arena Name:
Staples Center (1999), shared with the Los Angeles Lakers (NBA) and Los Angeles Kings (NHL)
Deal:
$100 million over 20 years. $5 million avg. per year, expires in 2019. [1,2,3,5,6]
Sponsor:
Staples, Inc.
Profile:
Staples is the #2 office supply superstore company in the US (behind Office Depot), selling office products, furniture, computers, and printing and photocopying services. [4]
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Los Angeles Lakers
Arena Name:
Staples Center (1999), shared with the Los Angeles Clippers (NBA) and Los Angeles Kings (NHL)
Deal:
$100 million over 20 years. $5 million avg. per year, expires in 2019. [1,2,3,5,6]
Sponsor:
Staples, Inc.
Profile:
Staples is the #2 office supply superstore company in the US (behind Office Depot), selling office products, furniture, computers, and printing and photocopying services. [4]
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Memphis Grizzlies
Arena Name:
The Memphis Pyramid (1991)
No naming rights deal
Arena Name:
FedEx Forum (2004)
Deal:
$90 million over 20 years. $4.5 million per year, expires in 2024. [8,9]
Sponsor:
FedEx Corporation
Profile:
FedEx is the world's #1 express transport firm. [4]
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Miami Heat
Arena Name:
American Airlines Arena (1999)
Deal:
$42 million over 20 years. $2.1 million avg. per year, expires in 2019. [1,5,6,7]
Sponsor:
American Airlines
Profile:
A subsidiary of AMR Corporation, American Airlines is the world's #2 air carrier based on revenue passenger miles (behind UAL's United Airlines). Due to the airline industry slowdown, American Airlines is working to reduce its capacity, its fleet, and its workforce. [4]
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Milwaukee Bucks
Arena Name:
Bradley Center (1988)
No naming rights deal
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Minnesota Timberwolves
Arena Name:
Target Center (1990)
Deal:
$18.75 million over 15 years. $1.25 million avg. per year, expires in 2005. [2,3,7]
Sponsor:
Target Corporation
Profile:
Target Corporation owns retail stores across the US in discount, midrange and upscale formats. [4]
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New Jersey Nets
Arena Name:
Continental Airlines Arena (1981), shared with the New Jersey Devils (NHL)
Deal:
$29 million over 12 years. $2.4 million avg. per year, expires in 2011. [2,5,6]
Sponsor:
Continental Airlines, Inc.
Profile:
Continental Airlines is the #5 US air carrier (behind United, American, Delta, and Northwest). Since the airline industry slowdown, Continental cut flights and reduced its workforce by 21%. [4]
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New Orleans Hornets
Arena Name:
New Orleans Arena (1999)
No naming rights deal
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New York Knicks
Arena Name:
Madison Square Garden (1968), shared with the New York Rangers (NHL)
No naming rights deal
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Orlando Magic
Arena Name:
TD Waterhouse Centre (1989)
Deal:
$7.8 million over 5 years. $1.6 million avg. per year, expires in 2003. [2,5,6,7]
Sponsor:
TD Waterhouse Group, Inc.
Profile:
TD Waterhouse, a wholly-owned subsidiary of The Toronto-Dominion Bank, is one of the largest online brokerages in the world. The company operates securities and bond trading, mutual funds, and other investment and retirement products. [4]
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Philadelphia 76ers
Arena Name:
Wachovia Center (1996), shared with the Philadelphia Flyers (NHL)
Deal:
$40 million over 29 years. $1.38 million avg. per year, expires in 2025. [1,3]
Sponsor:
Wachovia Corporation
Profile:
Wachovia Corporation was formed from the 2001 merger of First Union and Wachovia (First Union bought Wachovia but retained the smaller company's name). The company is now the fourth-largest bank in the US (behind Citigroup, J.P. Morgan Chase, and Bank of America). [4]
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Phoenix Suns
Arena Name:
America West Arena (1992), shared with the Phoenix Coyotes (NHL)
Deal:
$26 million over 30 years. $866,667 avg. per year, expires in 2022. [2,5,6]
Sponsor:
America West Holdings Corporation
Profile:
America West Holdings Corporation is the holding company for America West Airlines, one of the top 10 US air carriers. [4]
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Portland Trailblazers
Arena Name:
Rose Garden (1995)
No naming rights deal
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Sacramento Kings
Arena Name:
Arco Arena (1988)
Deal:
$7 million over 10 years. $700,000 avg. per year, expires in 2007. [5,6]
Sponsor:
BP p.l.c.
Profile:
BP (formerly BP Amoco) is the world's #2 integrated oil company (behind ExxonMobil). The company recently bought Atlantic Richfield Company (ARCO). [4]
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San Antonio Spurs
Arena Name:
SBC Center (2002)
Deal:
$42 million over 20 years. $2.1 million avg. per year, expires in 2022. [7]
Sponsor:
SBC Communications Inc.
Profile:
SBC, the #2 local phone company in the US (behind Verizon), also operates long-distance, Internet access, and wireless services. [4]
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Seattle Supersonics
Arena Name:
Key Arena (1995)
Deal:
$15 million over 15 years. $1 million avg. per year, expires in 2010. [5,6,7]
Sponsor:
KeyCorp
Profile:
KeyCorp operates a wide range of banking, equipment leasing, fiduciary, and financial services to corporate, individual, and institutional customers. [4]
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Toronto Raptors
Arena Name:
Air Canada Centre (1999), shared with the Toronto Maple Leafs (NHL)
Deal:
$40 million over 20 years. $2 million avg. per year, expires in 2019. [3,5,6]
Sponsor:
Air Canada
Profile:
Air Canada is the dominant carrier in Canada. The company bought its main domestic rival, Canadian Airlines in 2000. Air Canada cut 9,000 jobs in response to the airline industry slowdown. [4]
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Utah Jazz
Arena Name:
Delta Center (1991)
Deal:
$26 million over 20 years. $1.25 million avg. per year, expires in 2011. [2,3,7]
Sponsor:
Delta Air Lines, Inc.
Profile:
Delta Air Lines is the #3 US air carrier (behind UAL's United and AMR's American). [4]
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Washington Wizards
Arena Name:
MCI Center (1997), shared with the Washington Capitals (NHL)
Deal:
$44 million over 20 years. $2.2 million avg. per year, expires in 2017. [2,7]
Sponsor:
WorldCom, Inc.
Profile:
Telecom powerhouse WorldCom operates Internet, and business and consumer long-distance. WorldCom's MCI Group is the #2 long-distance carrier in the US (behind AT&T). Inquiries into the company's accounting practices in 2002 led to the filing of fraud charges by the SEC. WorldCom is now seeking bankruptcy protection. [4]
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Endnotes
1. ‘National Basketball Association', Sports Facility Reports, National Sports Law Institute of Marquette University Law School, Milwaukee WI, Appendix 2, Volume 3, Number 1, 31 May 2002.
2. ‘Naming Rights Agreements and Sports Arenas', Commercial Alert, 2000, http://www.commercialalert.org/arenas/namingrights.html
3. ‘Arenas', Ballparks by Munsey and Suppes, 2002, http://www.sfo.com/~csuppes/NBA/misc/index.htm
4. Hoover's Online, Hoover's Inc., 2002, http://www.hoovers.com/
5. ‘Major Corporate Naming Rights Deals', Facility Manager, International Association of Assembly Managers, Coppell TX, March/April 2002.
6. ‘Revenues from Sports Venues', Media Ventures, 2002 (updated 25 September 2002, accessed 27 September 2002), http://www.sportsvenues.com/pdf/names.pdf
7. ‘Stadium Naming Rights', ESPN, 2002 (updated 19 September 2002, accessed 27 September 2002), http://www.espn.go.com/sportsbusiness/s/stadiumnames.html
8. ‘Grizzlies Agree with FedEx on Naming Rights', Associated Press, 21 April 2002.
9. ‘Research and Marketing Views: Sports Notes', Moag and Company, 26 April 2002, http://www.moagandcompany.com/pdf/Apr26_02.pdf
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