|
Selling Out the Fans and Taxpayers: NHL
Summary of Current National Hockey League Arena Naming Rights Deals
Updated September 12, 2003
http://www.leagueoffans.org
League of Fans
Ralph Nader, Founder
P.O. Box 19367
Washington, DC 20036
--------------------
Estimated combined total of all current major professional (MLB, NBA, NFL, NHL) stadium and arena naming rights deals:
$3.551 billion
Average of all current major professional (MLB, NBA, NFL, NHL) stadium and arena naming rights deals:
$54.6 million over 19 years. $2.9 million avg. per year.
--------------------
(listed alphabetically by franchise)
-----
Anaheim Mighty Ducks
Arena Name:
Arrowhead Pond of Anaheim (1993)
Deal:
$15 million over 10 years. $1.5 million avg. per year, expires in 2003. [1,2,3]
Sponsor:
Arrowhead Mountain Spring Water
Profile:
Arrowhead Mountain Spring Water is a brand owned by The Perrier Group of America, which ranks first in the bottled water industry. Perrier is a subsidiary of the Nestlé Group, the world's largest food company. [4]
-----
Atlanta Thrashers
Arena Name:
Phillips Arena (1999), shared with the Atlanta Hawks (NBA)
Deal:
$180 million over 20 years. $9 million avg. per year, expires in 2019. [2,3,5]
Sponsor:
Royal Phillips Electronics
Profile:
Phillips is the world's third-largest consumer electronics maker (behind Matsushita and Sony). The Dutch company makes TVs, VCRs, CD and DVD players, phones, pagers, and other electronic gadgets. [4]
-----
Boston Bruins
Arena Name:
FleetCenter (1995), shared with the Boston Celtics (NBA)
Deal:
$30 million over 15 years. $2 million avg. per year, expires in 2010. [3,5,6,7,8]
Sponsor:
Fleet National Bank
Profile:
Fleet National Bank is a primary subsidiary of FleetBoston Financial Corporation, one of the 10 largest banks in the US. The company operates retail and business banking services, asset management, insurance, mortgage banking, checking and savings accounts, and credit cards. [4]
-----
Buffalo Sabres
Arena Name:
HSBC Arena (1996)
Deal:
$24 million over 30 years. $800,000 avg. per year, expires in 2026. [3,6,7,8]
Sponsor:
HSBC Bank
Profile:
HSBC Bank (formerly Marine Midland Bank) is the US subsidiary of HSBC Holdings, the UK's largest banking company. It operates consumer and business banking services, asset management, investment banking, securities trading, finance, insurance, and leasing. [4]
-----
Calgary Flames
Arena Name:
Pengrowth Saddledome (1983)
Deal:
$20 million over 20 years. $1 million avg. per year, expires in 2016. [6,7,8]
Sponsor:
Pengrowth Energy Trust
Profile:
Pengrowth is a Canadian oil and gas producer and one of the largest trusts in North America. [9]
-----
Carolina Hurricanes
Arena Name:
RBC Center (1999)
Deal:
$80 million over 20 years. $4 million avg. per year, expires in 2022. [8]
Sponsor:
RBC Centura Banks, Inc.
Profile:
RBC Centura, a subsidiary of Canada's RBC Financial Group, operates consumer and commercial deposit and lending services, as well as securities brokerage, insurance, and retail leasing. [4]
-----
Chicago Blackhawks
Arena Name:
United Center (1994), shared with the Chicago Bulls (NBA)
Deal:
$36 million over 20 years. $1.8 million avg. per year, expires in 2014. [3,5,8]
Sponsor:
United Airlines
Profile:
A subsidiary of UAL Corporation, United Airlines is the world's #1 air carrier based on revenue passenger miles. United tried to acquire US Airways, but the companies called off the deal after antitrust regulators at the US Department of Justice moved to block it. United has recently taken steps to avoid bankruptcy. [4]
-----
Colorado Avalanche
Arena Name:
Pepsi Center (1999), shared with the Denver Nuggets (NBA)
Deal:
$68 million over 20 years. $3.4 million avg. per year, expires in 2019. [3,5,6,7,8]
Sponsor:
PepsiCo, Inc.
Profile:
PepsiCo is the world's #2 producer of soft drinks (behind The Coca-Cola Company) which makes up about 25% of its sales. More than 50% of its sales come from Frito-Lay, the world's #1 maker of snacks. [4]
-----
Columbus Blue Jackets
Arena Name:
Nationwide Arena (2000)
Deal:
Acquired naming rights for financing 90% ($135 million) of arena. Exact terms unavailable. [3,5]
Sponsor:
Nationwide
Profile:
Nationwide is a mutual insurance company that sells property/casualty policies and operates life insurance and financial services, managed health care, and a variety of commercial insurance coverage. [4]
-----
Dallas Stars
Arena Name:
American Airlines Center (2001), shared with the Dallas Mavericks (NBA)
Deal:
$195 million over 30 years. $6.5 million avg. per year, expires in 2031. [3,6,7,8]
Sponsor:
American Airlines
Profile:
A subsidiary of AMR Corporation, American Airlines is the world's #2 air carrier based on revenue passenger miles (behind UAL's United Airlines). Due to the airline industry slowdown, American Airlines is working to reduce its capacity, its fleet, and its workforce. [4]
-----
Detroit Red Wings
Arena Name:
Joe Louis Arena (1979)
No naming rights deal
-----
Edmonton Oilers
Arena Name:
Skyreach Centre (1974)
Deal:
$3.3 million over 5 years. $661,500 avg. per year, expires in 2003. [6,7]
Sponsor:
Skyreach Equipment Ltd.
Profile:
The Canadian company Skyreach Equipment operates heavy machinery sales, rentals, services and transport for construction, infrastructure, industrial and landscaping projects. [10]
-----
Florida Panthers
Arena Name:
Office Depot Center (1998)
Deal:
$14 million over 10 years. $1.4 million avg. per year, expires in 2013. [6,8]
Sponsor:
Office Depot, Inc.
Profile:
Office Depot is the #1 office supply superstore company in the US, selling office products, furniture, computers, printing and photocopying services, and art and engineering supplies. [4]
-----
Los Angeles Kings
Arena Name:
Staples Center (1999), shared with the Los Angeles Lakers (NBA) and Los Angeles Clippers (NBA)
Deal:
$100 million over 20 years. $5 million avg. per year, expires in 2019. [2,3,5,6,7]
Sponsor:
Staples, Inc.
Profile:
Staples is the #2 office supply superstore company in the US (behind Office Depot), selling office products, furniture, computers, and printing and photocopying services. [4]
-----
Minnesota Wild
Arena Name:
Xcel Energy Arena (2000)
Deal:
$75 million over 25 years. $3 million avg. per year, expires in 2024. [6,7,8]
Sponsor:
Xcel Energy Inc.
Profile:
Xcel Energy formed in 2000 when Minneapolis-based Northern States Power bought Denver-based New Century Energies. The company distributes electricity and natural gas, and has energy marketing and trading operations. [4]
-----
Montreal Canadiens
Arena Name:
Bell Centre (1996)
Deal:
$60 million over 20 years. $3 million avg. per year, expires in 2022. [6]
Sponsor:
Bell Canada
Profile:
Bell Canada, 80% owned by Canada's largest telecom company BCE Inc., operates long-distance, local access (in Ontario and Quebec), and owns stakes in local phone companies across Canada. [4]
-----
Nashville Predators
Arena Name:
Gaylord Entertainment Center (1997)
Deal:
$80 million over 20 years. $4 million avg. per year, expires in 2018. [3,6,7,8]
Sponsor:
Gaylord Entertainment Company
Profile:
Gaylord Entertainment's holdings include theaters, auditoriums, hotels, radio stations, music labels, shopping complexes and resorts. [4]
-----
New Jersey Devils
Arena Name:
Continental Airlines Arena (1981), shared with the New Jersey Nets (NBA)
Deal:
$29 million over 12 years. $2.4 million avg. per year, expires in 2011. [3,6,7]
Sponsor:
Continental Airlines, Inc.
Profile:
Continental Airlines is the #5 US air carrier (behind United, American, Delta, and Northwest). Since the airline industry slowdown, Continental has cut flights and reduced its workforce by 21%. [4]
-----
New York Islanders
Arena Name:
Nassau Veterans Coliseum (1972)
No naming rights deal
-----
New York Rangers
Arena Name:
Madison Square Garden (1968), shared with the New York Knicks (NBA)
No naming rights deal
-----
Ottawa Senators
Arena Name:
Corel Centre (1996)
Deal:
$26 million over 20 years. $1.3 million avg. per year, expires in 2016. [1,2,6,7]
Sponsor:
Corel Corporation
Profile:
Corel is a leader in the graphics and publishing software market with its signature WordPerfect (office productivity software) and CorelDRAW (computer illustration). The company also operates design tools, technical illustrations and web-based applications. Microsoft owns a 25% non-voting stake in Corel. [4]
-----
Philadelphia Flyers
Arena Name:
Wachovia Center (1996), shared with the Philadelphia 76ers (NBA)
Deal:
$40 million over 29 years. $1.38 million avg. per year, expires in 2025. [2,5,8]
Sponsor:
Wachovia Corporation
Profile:
Wachovia Corporation was formed from the 2001 merger of First Union and Wachovia (First Union bought Wachovia but retained the smaller company's name). The company is now the fourth-largest bank in the US (behind Citigroup, J.P. Morgan Chase, and Bank of America). [4]
-----
Phoenix Coyotes
Arena Name:
America West Arena (1992), shared with the Phoenix Suns (NBA)
Deal:
$26 million over 30 years. $866,667 avg. per year, expires in 2022. [3,6,7]
Sponsor:
America West Holdings Corporation
Profile:
America West Holdings Corporation is the holding company for America West Airlines, one of the top 10 US air carriers. [4]
-----
Pittsburgh Penguins
Arena Name:
Mellon Arena (1961)
Deal:
$18 million over 10 years. $1.8 million avg. per year, expires in 2009. [3,6,7,8]
Sponsor:
Mellon Financial Corporation
Profile:
Mellon operates retail banking services, and financial services like trust, global custody, and asset management. The company also runs specialty and private bank branches catering to wealthy individuals and institutional clients. [4]
-----
St. Louis Blues
Arena Name:
Savvis Center (1994)
Deal:
$70 million over 20 years. $3.5 million avg. per year, expires in 2020. [2,5,6,7]
Sponsor:
Savvis Communications
Profile:
Savvis operates access, data transport, and related network services to medium and large businesses and ISPs. The company also supports ATM and Internet protocol technologies. [4]
-----
San Jose Sharks
Arena Name:
HP Pavilion at San Jose (1993)
Deal:
$55.8 million over 18 years. $3.1 million avg. per year, expires in 2016. [2,5,8]
Sponsor:
Hewlett-Packard Company
Profile:
Hewlett-Packard (HP), since acquiring Compaq Computer in the largest tech sector deal in history, now rivals industry leader IBM in size. The company provides computers, imaging and printing peripherals, software, and computer-related services. [4]
-----
Tampa Bay Lightning
Arena Name:
St. Pete Times Forum (1996)
Deal:
$25 million over 12 years. $2.1 million avg. per year, expires in 2014. [8]
Sponsor:
St. Petersburg Times
Profile:
The St. Petersburg Times newspaper is published by the Times Publishing Company which is owned by the Poynter Institute, a not-for-profit school in St. Petersburg that offers training to professional journalists. [4]
-----
Toronto Maple Leafs
Arena Name:
Air Canada Centre (1999), shared with the Toronto Raptors (NBA)
Deal:
$40 million over 20 years. $2 million avg. per year, expires in 2019. [2,6,7]
Sponsor:
Air Canada
Profile:
Air Canada is the dominant carrier in Canada. The company bought its main domestic rival, Canadian Airlines in 2000. Air Canada cut 9,000 jobs in response to the airline industry slowdown. [4]
-----
Vancouver Canucks
Arena Name:
General Motors Place (1995)
Deal:
$18.5 million over 20 years. $925,000 avg. per year, expires in 2015. [2,3,5]
Sponsor:
General Motors
Profile:
General Motors is the world's #1 maker of cars and trucks. [4]
-----
Washington Capitals
Arena Name:
MCI Center (1997), shared with the Washington Wizards (NBA)
Deal:
$44 million over 20 years. $2.2 million avg. per year, expires in 2017. [3,8]
Sponsor:
WorldCom, Inc.
Profile:
Telecom powerhouse WorldCom operates Internet, and business and consumer long-distance. WorldCom's MCI Group is the #2 long-distance carrier in the US (behind AT&T). Inquiries into the company's accounting practices in 2002 led to the filing of fraud charges by the SEC. WorldCom is now seeking bankruptcy protection. [4]
###
--------------------
Endnotes
1. ‘Naming Rights Deals by Team', Naming Rights Deals: Understanding the Value, Team Marketing Report Inc., Chicago IL, 1997, p. 7.
2. ‘Arenas', Ballparks by Munsey and Suppes, 2002, http://www.sfo.com/~csuppes/NHL/misc/index.htm
3. ‘Naming Rights Agreements and Sports Arenas', Commercial Alert, 2000, http://www.commercialalert.org/arenas/namingrights.html
4. Hoover's Online, Hoover's Inc., 2002, http://www.hoovers.com/
5. ‘National Hockey League', Sports Facility Reports, National Sports Law Institute of Marquette University Law School, Milwaukee WI, Appendix 4, Volume 3, Number 1, 31 May 2002.
6. ‘Revenues from Sports Venues', Media Ventures, 2002 (updated 25 September 2002, accessed 27 September 2002), http://www.sportsvenues.com/pdf/names.pdf
7. ‘Major Corporate Naming Rights Deals', Facility Manager, International Association of Assembly Managers, Coppell TX, March/April 2002.
8. ‘Stadium Naming Rights', ESPN, 2002 (updated 19 September 2002, accessed 27 September 2002), http://www.espn.go.com/sportsbusiness/s/stadiumnames.html
9. Pengrowth Energy Trust, 2002, http://www.pengrowth.com/
10. Skyreach Equipment Ltd., http://www.skyreachequipment.com
--------------------
###
|
